Purpose: Final Project for Creative Direction Class for Real World Client.
Credits: Directing Creative Team, Leading Brainstorm Sessions, 2D Character Rigging and Animation, Client Communication, and Client Presentations.
The Between Heaven and Earth rebranding project was part of my senior Creative Direction class. I was appointed leader of the group to spearhead the project. Responsibilities included managing an 8 person creative team, assessing their strengths, and delegating work based on the strengths of the team. The rebranding effort included website overhaul, print labels, logo refresh, and a 30 second spot featuring a more energetic persona.