Purpose: Music Video for local hip hop duo.
Credits: Director, Camera Operator, Editor, Color Treatment, Titles, Motion Graphics.
It's a 4 days before the Super Bowl and a local hip hop group wants to take advantage of the energy in the San Francisco area by filming a music video in the middle of the festivities. After hearing the music, I proposed a number of ideas for the visuals and made it happen with the limited resources we had available. In a nod to the original music from 1978, I wanted to give the video a retro vibe with lots of performance shots, a title treatment that fit the times, and of course roller skates.